The complete demand intelligence stack.
Everything you need to capture contractor demand, route it through your dealer network, and measure the channel outcome — with no marketplace risk to your existing relationships.
Automated Lead Routing
Contractor requests are matched to your approved dealers in real time — by state, ZIP proximity, and product line. Manufacturers control the rules. LumberLoop enforces them.
- State + ZIP3 proximity matching
- Product-line and category rules
- Approved-dealer sponsorship model
- Manual re-route by admin, when needed
Manufacturer + Dealer Dashboards
Purpose-built dashboards for every role. Manufacturers see channel-wide performance. Dealers see the requests coming to them. Distributors see brands, dealers, and territories in one place.
- Live KPI tiles (requests, response, conversion)
- Top-performing dealers by territory
- Lost-opportunity reason breakdown
- Product interest trends (30/60/90 day)
Analytics & Reporting
Every contractor request is tracked from submission → dealer response → outcome. Tie marketing spend to actual channel sell-through, product by product, ZIP by ZIP.
- Demand heat maps by geography
- Conversion by product & dealer
- Response-time analytics
- Exportable CSV & scheduled reports
Real-Time Notifications
Dealers get notified the second a matching request lands in their territory. Manufacturers get routing summaries. Contractors get confirmation. No one waits.
- Email notifications (Resend-powered)
- Manufacturer routing summaries
- Contractor confirmations
- Configurable notification cadence
Dealer Network Management
Manage your entire approved dealer network from one place. Bulk-import, tag by territory, and control which dealers see which product lines.
- Bulk CSV upload with template
- Per-dealer contact routing
- Territory & product tagging
- Instant activation/deactivation
Channel-Safe by Design
LumberLoop is not a marketplace. Contractors don't buy from LumberLoop. Every quote is fulfilled by an approved dealer in your network. Your channel wins, always.
- No LumberLoop-branded transactions
- Contractor pricing stays dealer-owned
- Dealer-first attribution model
- Zero cost to dealers to participate